By Dr. Bill Dyment, Author of Fire Your Excuses
What are the most valuable and instructive books for entrepreneurs and intrepreneurs to read in 2015?
One of the most impactful books to emerge in the last 10 years is Essentialism: The Disciplined Pursuit of Less by Greg McKeown In it, McKeown masterfully addresses the innovator’s most common challenge—maintaining strategic focus. You will find it on the 2015 list below.
Whether your are an entrepreneur who is starting or building an organization outside of the corporate walls or an intrapreneur, one who is innovating within them, you will find personal and career “gold” in many of books below. Not every book will relate to your particular situation, but in this carefully curated list from my own reading and that of many other entrepreneurs, you will find powerful classics and contemporary contributions to personal and business innovation.
The list contains the very best resources to such challenges as self-leadership, strategic positioning, marketing, branding, client acquisition and retention, and the development and launch of new products in a crowded digital marketplace.
Enjoy, comment on what books you think we missed, and then let’s get reading!
“The List”
(In alphabetical order)
- The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
- 48 Days to the Work You Love (2015 Edition) by Dan Miller
- 7 Habits of Highly Effective People by Stephen Covey
- All Marketers are Liars by Seth Godin
- The Autobiography of Benjamin Franklin
- Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
- Book Yourself Solid by Michael Port
- Decisive by Dan and Chip Heath
- Delivering Happiness by Tony Hsieh
- Drive by Dan Pink
- EntreLeadership by Dave Ramsey
- Essentialism by Greg McKeown
- Failing Forward by John Maxwell
- Fire Your Excuses by Dr. Bill Dyment and Dr. Marcus Dayhoff
- Flawless Consulting by Peter Block
- Getting Started in Consulting by Alan Weiss
- Getting Things Done by David Allen
- Good to Great by Jim Collins
- HBR’s 10 Must Reads on Managing Yourself
- HBR’s 10 Must Reads on Strategic Marketing
- How to Win Friends and Influence People by Dale Carnegie
- Influence: The Psychology of Persuasion by Robert B. Cialdini
- Influencer: The New Science of Leading Change by Joseph Grenny and Kerry Patterson
- Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
- Launch An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams by Jeff Walker
- Launch: How to Quickly Propel Your Business Beyond the Competition: by Michael Stelzner
- Mastery by Robert Greene
- Now Discover Your Strengths by Marcus Buckingham
- Pitch Anything by Oren Klaff
- Platform by Michael Hyatt
- Positioning by Al Ries and Jack Trout
- Purple Cow by Seth Godin
- Rework by Jason Fried and David Heinemeier Hansson
- Stand Out by Dorie Clark
- Start With Why by Simon Sinek
- Steve Jobs by Walter Isaacson
- The $100 Startup by Chris Guillebeau
- The Big Leap by Gay Hendricks, Ph.D.
- The Compound Effect by Darren Hardy
- The E-Myth Revisited by Michael Gerber
- The 4-Hour Workweek by Tim Ferris
- The Innovator’s Dilemma by Clayton Christensen
- The Lean Startup by Eric Ries
- The Millionaire Fastlane by MJ DeMarco
- The Millionaire Messenger by Brendon Burchard
- The One Thing by Gary Keller and Jay Papasan
- The Slight Edge by Jeff Olson and John David Mann
- Think and Grow Rich by Napoleon Hill
- Thinking Fast and Slow by Daniel Kahneman
- The Millionaire Next Door by Thomas Stanley & William Danko
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