You are excited about your business. You have a great product or service. But, frankly, why should we care?  There are thousands of social media professionals, coaches, consultants, investment professionals and realtors. What makes your business different?

Do you know your most compelling: USP–Unique Service Proposition–that killer benefit that separates you from everyone else? If you do, great! But, you’re not quite finished:

1. Make sure it actually matters to your target customer-ask!

2. Then, make sure your customer knows it.