The 2015 List: 50 Books Every Entrepreneur (and Intrapreneur) Should Read

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By Dr. Bill Dyment, Author of Fire Your Excuses

What are the most valuable and instructive books for entrepreneurs and intrepreneurs to read in 2015?

One of the most impactful books to emerge in the last 10 years is Essentialism: The Disciplined Pursuit of Less by Greg McKeown In it, McKeown masterfully addresses the innovator’s most common challenge—maintaining strategic focus. You will find it on the 2015 list below.

Whether your are an entrepreneur who is starting or building an organization outside of the corporate walls or an intrapreneur, one who is innovating within them, you will find personal and career “gold” in many of books below. Not every book will relate to your particular situation, but in this carefully curated list from my own reading and that of many other entrepreneurs, you will find powerful classics and contemporary contributions to personal and business innovation.

The list contains the very best resources to such challenges as self-leadership, strategic positioning, marketing, branding, client acquisition and retention, and the development and launch of new products in a crowded digital marketplace.

Enjoy, comment on what books you think we missed, and then let’s get reading!

“The List”

(In alphabetical order)

  1. The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
  2. 48 Days to the Work You Love (2015 Edition) by Dan Miller
  3. 7 Habits of Highly Effective People by Stephen Covey
  4. All Marketers are Liars  by Seth Godin
  5. The Autobiography of Benjamin Franklin
  6. Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
  7. Book Yourself Solid by Michael Port
  8. Decisive by Dan and Chip Heath
  9. Delivering Happiness by Tony Hsieh
  10. Drive by Dan Pink
  11. EntreLeadership by Dave Ramsey
  12. Essentialism by Greg McKeown
  13. Failing Forward by John Maxwell
  14. Fire Your Excuses by Dr. Bill Dyment and Dr. Marcus Dayhoff
  15. Flawless Consulting by Peter Block
  16. Getting Started in Consulting by Alan Weiss
  17. Getting Things Done by David Allen
  18. Good to Great by Jim Collins
  19. HBR’s 10 Must Reads on Managing Yourself
  20. HBR’s 10 Must Reads on Strategic Marketing
  21. How to Win Friends and Influence People by Dale Carnegie
  22. Influence: The Psychology of Persuasion by Robert B. Cialdini
  23. Influencer: The New Science of Leading Change by Joseph Grenny and Kerry Patterson
  24. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
  25. Launch An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams by Jeff Walker
  26. Launch: How to Quickly Propel Your Business Beyond the Competition: by Michael Stelzner
  27. Mastery by Robert Greene
  28. Now Discover Your Strengths by Marcus Buckingham
  29. Pitch Anything by Oren Klaff
  30. Platform by Michael Hyatt
  31. Positioning by Al Ries and Jack Trout
  32. Purple Cow by Seth Godin
  33. Rework by Jason Fried and David Heinemeier Hansson
  34. Stand Out by Dorie Clark
  35. Start With Why by Simon Sinek
  36. Steve Jobs by Walter Isaacson
  37. The $100 Startup by Chris Guillebeau
  38. The Big Leap by Gay Hendricks, Ph.D.
  39. The Compound Effect by Darren Hardy
  40. The E-Myth Revisited by Michael Gerber
  41. The 4-Hour Workweek by Tim Ferris
  42. The Innovator’s Dilemma by Clayton Christensen
  43. The Lean Startup by Eric Ries
  44. The Millionaire Fastlane by MJ DeMarco
  45. The Millionaire Messenger by Brendon Burchard
  46. The One Thing by Gary Keller and Jay Papasan
  47. The Slight Edge by Jeff Olson and John David Mann
  48. Think and Grow Rich by Napoleon Hill
  49. Thinking Fast and Slow by Daniel Kahneman
  50. The Millionaire Next Door by Thomas Stanley & William Danko

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