Who needs to Hear From You Today? Target the “Small Five”

20140529_092207If I were to take you on a safari to Africa (and it is a must-do for anyone’s “bucket list,”) you would undoubtedly hear our guide speak of “The Big Five.” The phrase refers to the five animals that we simply must see during our time in the bush. They are: the elephant, the black rhino, the Cape buffalo, the lion, and the leopard.

Getting the opportunity to see magnificent African animals in their natural habitat is truly the experience of a lifetime. Seeing all of “The Big Five” makes for the ultimately special trip and an unequalled natural high.

Researchers like Robert Cialdini, from Arizona State University, however, have documented another type of peak emotional experience popularly known in the literature as “the helper’s high.” The helpers’ high is a euphoric feeling, followed by a period of calm, which we experience after performing an act of kindness. All of us have experienced this feeling at one time or the other, but did you know you can build into your life the weekly habit of service that blesses not only yourself but also those around you on a consistently blissful basis? For me, serving others is a natural expression of my Christian faith, but non-religious and religious people alike are involved in helping others and enjoy the great feelings engendered by doing so.

In thinking about the peak experience of serving, I would like to propose that as you support those causes closest to you heart, you don’t forget to also “serve small.” My Fire Your Excuses co-author, Dr. Dayhoff and I, define “serving small” as serving one-on-one, in a deliberate, often anonymous but powerful way. Each week make it your goal to reach out and encourage each of “the Small Five.”

Who are “The Small Five?” They are:

  1. Your relatives
  2. Your friends
  3. Your neighbors

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Spring Into A Better Career: The 10 Questions You Must Ask Yourself

By Dr. Bill Dyment, Co-author of Fire Your Excuses

Each year, I meet scores of career professionals and students whose stories closely parallel the ones below. Is one of these stories your own?

· Robert lost his current position due to restructuring. He knows that his field has changed and it is unlikely he will be hired at the same salary as before. He has been out of work for more than a year. Every month he is not working, he is losing thousands of dollars.

· Melissa’s job is not what it used to be. There is a salary freeze and she constantly hears, “You should be happy just to have a job.” Yet, her family’s bills keep rising and, then there is college and retirement. She doesn’t want to become a full-time entrepreneur, but an extra few hundred a month sure would help.

· Ryan will be entering college soon. He is smart but unfocused. Given the cost of college these days, a clearer understanding of his strengths, weaknesses and interests might save a lot in unnecessary classes, even an unnecessary extra year in school.

· Kim is an artist at heart. She is talented and helped a number of friends with parties, flowers, and crafts. Everyone says she should go into her own business but she doesn’t know where to begin.

· Daniel lost nearly all of his investments when the real estate market crashed. He knows at his current salary, he will never be able to make up that loss before retirement. He wonders what else he could do to earn more in the time he has to work.

Getting Real with Your Career:

10 Questions to Ask Yourself

1. Will my current position likely be in more or less demand in the next three years? If the answer is “less,” are you O.K. remaining in a fading position or field? (If you are close to retirement or have more than enough, this may not be a concern.)

2. If my position is not likely to grow, am I O.K. with capping my salary indefinitely at this point in my career? If you enjoy a rich, full life outside of work and you are fine with the income and the responsibilities you have now, this may be O.K. too. Just keep in mind, your expenses, i.e., fuel, health care, etc., will continue to rise each year.

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Free Teleseminar: Fire Your Excuses and Start Building Your Business


Your business is your heart and soul, your income, and your purpose! Make it exactly what you want and dream it to be by getting the latest inspiration, marketing, social media & business trends for FREE! Launch & Monetize Your Business Telesummit March 20-25! http://bit.ly/1hJkcxd Get in on the Free Training Tonight at 9 pm EST!

Title: Dr. Bill Dyment – Fire Your Excuses
Time: Tuesday, March 25th at 9:00pm Eastern/6:00pm Pacific
Listening method: Phone + Web Simulcast
Phone number: (425) 440-5100
PIN Code: 890575#

To attend, visit:


Five Career Mistakes to Stop Making Now

February 21, 2014– Dr. Bill DymentPencil Erasing on White Paper

Mistake #1: “Sitting This One Out.”  Quick, what was the first year you used a computer in a serious way?  If you are currently in the middle of your career, you may have been in your teens or older before you hopped on a keyboard or joystick to work on anything other than your video game score. Marc Prensky called those of us who were not born with a mouse in our hands, “digital immigrants.”  We may be quite proficient in all things electronic but it is important to keep in mind that the digital world is our “second language.”  In contrast, Prensky’s “digital natives” are those who can’t remember ever not using computers and the Internet to communicate.  

While we are all learning new digital platforms; ways of communicating and doing business, digital “immigrants” are especially susceptible to declaring a new site, platform or media avenue, a fad, not-relevant to our industry, or my favorites, “unprofessional” or even “unethical.” This bias makes us vulnerable to being isolated from where the real action is taking place in our industries.

Two years ago, a clinical colleague in his early 30’s praised Psychology Today’s online therapy directory while we were catching up over coffee. I had heard of it but was skeptical.  Experience had cynically taught me that most paid directories only served to enrich the publisher and a few featured star performers while the hundreds of other professionals, who received little or nothing in the bargain, paid the bills. Entry was typically steep, billed yearly, and usually yielded only a lighter wallet.  Reluctantly, then, I decided to try the directory for a month.  I am glad I did.  Today 30% of my clinical referrals come from the site.  It wasn’t hard to see what was going on, the site was heavily represented by digital natives, less so by digital immigrants.  The paradigm was shifting and I was late to the party.

A Challenge:  The next time you dismiss a new app, site, platform, or digital trend, pause for a moment to ask, “Am I biased against this new offering because of my “immigration status?” Use wisdom, but test out the new opportunity. Don’t be afraid to be the first among your colleagues to see if it is right for you and anticipate a learning curve.

Click here for Mistakes #2-5

Mastermind Groups: Are You Missing Out?

February 19, 2014: Dr. Bill Dyment

14.02.19 D&A Website Mastermind Post Istockphoto

In May, 2013, I formed a mastermind group of six with the help of my colleague and friend, Trent Adams. It is not an exaggeration to say it was the best business decision made all year. Not only have we dissected each of our businesses in a grueling but highly-rewarding fashion that would make the Shark Tank venture capitalists proud, we have laughed together, challenged, and been there for each other through personal and business changes, crises, and triumphs.

Our rules were fairly simple:  Each person committed for three months to meeting for 90 minutes every Wednesday before work and 80% attendance was required, no exceptions. To our delight, it worked and all agreed to continue for at least a year. Today, we routinely turn down requests to join our group as word has gotten around that we have a good thing going.  Truly, we all feel as if our investment of time has become an almost unfair business advantage.  What’s more, it has been a commitment to myself and my business development, I wish I had implemented years ago.  This post is designed to explain a bit more about mastermind groups, in general, to help you decide if joining or starting one is right for you too.

If you haven’t heard much about mastermind groups yet, you will. Thanks, in part, to the praise they have been receiving from some of the top business podcasters, they are springing up everywhere these days. Mastermind groups are usually limited to a maximum of 8-10 people.​ While not a new phenomenon—Ben Franklin was in a Philadelphia group he called the “junto” (latin for “meeting”) for 37 years, they are experiencing a fresh, 21st century resurgence. Some take place in-person, others are made possible by fast web-based video and cheap phone connections. All are fueled by a growing understanding that collaboration with others is the primary way of succeeding in today’s interdependent marketplace.

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This Tuesday, January 14, is National Fire Your Excuse Day! Are you in?


How to celebrate National Fire Your Excuses Day

Honor your resolve to live excuse-free in 2014 by taking one or more of the actions below this Tuesday:

1. Plan…set your written 2014 goals.

2. Connect…join one group that will help you succeed.

3. Move…no after-hours electronics before exercise.

4. Learn…what skill is separating you from your dream?

5. Serve…contact one person or group who needs your support.


Key Principles to Remember This Year:

Refuse to minimize. “Not all excuses are the same, some hinder us, some hurt us, and some kill us.” At the very least, excuses rob us of our dreams, impact and purpose.

“Don’t try harder in 2014, get more connected!” Do you have important goals that have eluded you for years? It’s time to admit that willpower is needed, but it is not enough.

“Everything changes when we walk the last mile of denial.” What is your “last mile?” What two or three actions have you been unwilling to take until now?

Business Tip of the Day: “Please Tell Us Why Should We Care”

colored pencils

You are excited about your business. You have a great product or service. But, frankly, why should we care?  There are thousands of social media professionals, coaches, consultants, investment professionals and realtors. What makes your business different?

Do you know your most compelling: USP–Unique Service Proposition–that killer benefit that separates you from everyone else? If you do, great! But, you’re not quite finished:

1. Make sure it actually matters to your target customer-ask!

2. Then, make sure your customer knows it.